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ADW LIVE™AUDIENCE DRIVEN WORLDS · LAS VEGAS
A new seasonal world
WINTER TAKEOVER™
Joy, giving, music and connection—brought to life.
Scroll to exploreMore than a holiday market
THE SEASON,
TURNED ALL
THE WAY UP.
A high-energy winter experience with festive entertainment, incredible food, shopping, photo moments, community giving and the people you want beside you.
LIGHT · FLAVOR · MUSIC · GIVING · CONNECTIONWORLD 02 · WINTERJOY LOOKS
BETTER LIVE.Las Vegas · In development
BETTER LIVE.Las Vegas · In development
Inside the World
SIX REASONS
TO STEP IN.
Every element is designed as part of one connected winter experience—not a row of disconnected attractions.
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Winter Food Row
Seasonal flavors, warm drinks and destination-worthy local food concepts.
The Merry Market
A curated shopping world filled with gifts, creators and independent brands.
Ugly Sweater Runway
Holiday personality takes the spotlight in a playful live competition.
Giving Tree
A visible community moment that turns celebration into meaningful local impact.
Holiday Lights Walkthrough
An illuminated environment designed to feel cinematic after dark.
First access
BE FIRST INTO
WINTER.
Join the priority list for date announcements, ticket drops, vendor opportunities and the moments that shape this World.