Find your
season.
NEXT · HAUNTED WORLDGather your crewCostumes · food · community
⌁
NOVA™Let's find where you belong.
↗Menu
Explore ADW LIVEHomeSeasonsExperiencesCommunityStoriesPartnersAboutSeasonal WorldsHaunted Takeover™Winter Takeover™Spring Takeover™Summer Takeover™
ADW LIVE™ · Culture through every season
FOUR SEASONS.
ONE PLACE TO BELONG.
ADW LIVE creates immersive seasonal Worlds where people gather, discover local culture, share traditions and keep the connection going long after the day ends.
Find your
HFJMAK
3 people ready tonightDISCOVER→GATHER→BELONG→RETURN
Why we're building this
VEGAS HAS ENOUGH
PLACES TO GO.
WE'RE BUILDING A PLACE TO BELONG.
ADW LIVE is not a nightclub and it is not another one-night festival. We are creating a year-round rhythm of seasonal experiences built around people, food, shopping, creativity, play and the traditions that make a city feel like home.
Each season creates a new reason to gather.The platform helps the people, local businesses, creators and memories stay connected between every World.
THE ADW LIVE PROMISE · BUILT AROUND PEOPLEMORE THAN
MORE THAN
SOMETHING TO DO.
SOMEWHERE TO BELONG.
The seasonal Worlds™
A WHOLE YEAR
TO COME ALIVE.
Four signature seasons. Four completely different emotions. One community that grows every time the World changes.
01 · Fall · Live now
ADW LIVE SEASONAL WORLDHaunted
02 · Winter · Next worldHaunted
Takeover™
Costumes, creativity, mystery and shared fall traditions.
Enter world ↗ADW LIVE SEASONAL WORLDWinter
03 · Spring · In the universeWinter
Takeover™
Ice skating, Christmas trees, shopping, seasonal food and wonder.
Enter world ↗ADW LIVE SEASONAL WORLDSpring
04 · Summer · In the universeSpring
Takeover™
Color, play, discovery and the joy of coming back outside.
Enter world ↗ADW LIVE SEASONAL WORLDSummer
Summer
Takeover™
Sunshine, food, music, movement and easy summer connection.
Enter world ↗FALL · WINTER · SPRING · SUMMERDIFFERENT SEASONS. THE SAME FEELING OF BELONGING.
ONE CITY · FOUR SEASONS · COUNTLESS REASONS TO CONNECTDesigned to feel different
THE SEASON
CHANGES.
THE CONNECTION GROWS.
Haunted brings the creativity and mystery of fall. Winter feels like stepping into the magic of Christmas. Spring is bright, playful and full of discovery. Summer is effortless energy, shared food and sunshine. Each World stands on its own—and together they create a tradition people can return to all year.
FALLCostume + imaginationWINTERMagic + traditionSPRINGColor + discoverySUMMEREnergy + connection
NOVA™ · Cultural intelligence
FIND YOUR PLACE.
MEET YOUR PEOPLE.
NOVA is the welcoming guide running through ADW LIVE. She helps people discover the season, food, local businesses, activities and communities that feel right for them—without making the experience feel complicated.
YOU
What's going on with ADW LIVE today?
NOVA
Haunted Takeover™ is next. I can help you get tickets, enter the costume contest, find vendors or build a night for your crew.
7:42 PM · Confirmed ADW LIVE informationCulture Passport™
YOUR LIFE IN
CULTURE.
One evolving identity that remembers where you've been, what you've unlocked, the communities you've joined and the experiences that shaped your world.
- Worlds explored
- Events attended
- Missions completed
- Rewards unlocked
- Culture XP earned
- Crews joined
ADWCULTURE PASSPORT™
07HF
FOUNDING MEMBERHEATHERLas Vegas · Culture Explorer
4,850Culture XP
08Worlds
12Experiences
1,200 XP to Level 08
RECENT WORLD STAMPS
HTLV⚡+5
Live Missions™
DON'T JUST
ATTEND.
JOIN IN.
Live Missions invite people into simple shared moments—discovering a local maker, trying something new, checking in with a crew or helping bring a seasonal World to life.
Enter the
Midnight Maze.
Check in at the entrance. Complete the route. Unlock your Founding World stamp.
Discover a local creator.
HAUNTED MARKETBring the whole crew.
GROUP CHECK-IN · 4 PEOPLESCAN→DO→EARN→UNLOCK
The participation layer
ONE CULTURE.
EVERY SIDE CONNECTED.
The same ecosystem that helps audiences discover what they love gives businesses, creators and sponsors a more meaningful way to participate.
01↗
Turn discovery into loyalty.
Business Hub™
A connected place for local businesses and vendors to be discovered, launch offers, reward real visits and stay part of the culture between events.
- Business profiles
- Offers + rewards
- Customer discovery
- Performance signals
02↗
Turn relevance into opportunity.
Creator Hub™
A creative network built for collaboration, event participation, audience growth and paid opportunities inside every ADW LIVE World.
- Creator profiles
- Collaborations
- Event opportunities
- Culture portfolios
03↗
Turn attention into action.
Sponsor Hub™
A smarter activation layer where brands can power missions, rewards and experiences—and measure the actions audiences choose to take.
- Branded missions
- Reward drops
- Live activations
- Participation data
Founding Members
BE FIRST
INTO THE
NEW WORLD.
Join the first community shaping ADW LIVE. Founding Members will receive early product reveals, private feedback invitations, Culture Passport pilots, reward drops and first access to new Worlds.
01 Early reveals02 Private testing03 Passport pilots04 First access
No payment required. This is the first invitation list for the ADW LIVE Platform.FOUNDING ACCESSLAS VEGAS · FIRST WAVE
ADW LIVE™ · FOUR SEASONS · ONE COMMUNITY