Menu
Explore ADW LIVEHomeSeasonsExperiencesCommunityStoriesPartnersAboutSeasonal WorldsHaunted Takeover™Winter Takeover™Spring Takeover™Summer Takeover™
ADW LIVE™ Brand Partnerships
DON'T SPONSOR
THE SIDELINES.
SHAPE THE WORLD.
Build an experience people choose to enter—through live environments, cultural moments, missions, rewards, creators and year-round connection.
BRAND
LIVE EXPERIENCE+PARTICIPATION+PLATFORM=LASTING RELEVANCE
The ADW LIVE difference
ATTENTION IS RENTED.
PARTICIPATION IS EARNED.
Traditional sponsorship places a logo around the experience. ADW LIVE builds brands into the experience itself—giving people a reason to notice, interact, remember and continue the relationship.
We start with the audience behavior you want to create, then design the right role for your brand inside the World.
Current & past partners
BRANDS THAT
STEPPED IN.
Built through real collaboration with brands that have helped us create stronger events, serve our community and bring each World to life.
NISSAN HENDERSONReady to become part of the next World?
Start a partnership conversationPartnership architecture
SIX WAYS
TO ENTER.
Every partnership is built around fit. Choose a starting point; ADW LIVE shapes the full activation around your audience, objectives and cultural space.
01
Property-level alignment
Build this partnership ↗Presenting Partnership
Lead the story across a full ADW LIVE property with a highly visible, integrated presence before, during and after the event.
02
Naming + immersive presence
Build this partnership ↗World + Zone Partnership
Own a named environment such as the Main Stage, Midnight Maze, Pumpkin Realm or another signature guest destination.
03
Category relevance
Build this partnership ↗Official Category Partner
Secure a clear role inside the experience with category alignment, on-site integration and audience-facing value.
04
Action-based engagement
Build this partnership ↗Mission + Reward Partner
Give guests a reason to participate through check-ins, challenges, unlocks, offers and Culture Passport activity.
05
Content with a reason to exist
Build this partnership ↗Creator + Content Partner
Build culturally relevant stories with creators, event moments and social content designed to extend beyond event day.
06
Reach + local credibility
Build this partnership ↗Media + Community Partner
Connect trusted local reach, community value and event access through a collaborative partnership structure.
The activation canvas
YOUR BRAND.
MORE THAN
ONE MOMENT.
Combine physical presence, programmed moments and digital continuation into one coherent partnership story.
Explore the ADW LIVE Platform ↗Main Festival Stage
High-visibility moments, recognition and programmed integration.
Immersive Worlds
Ownable environments guests actively enter and explore.
Live Missions™
Intentional actions that connect physical participation to rewards.
Culture Passport™
Branded stamps, achievements and lasting member identity.
Creator Content
Stories and social moments built around participation.
Hospitality + Access
Tickets, hosted moments and relationship-building opportunities.
From event to ecosystem
WHAT HAPPENS
AFTER THE APPLAUSE?
The ADW LIVE Platform is designed to extend the relationship through Culture Passport, Live Missions, rewards, audience preferences and repeat participation across new Worlds.
ADW LIVE™ PARTNER HUBActivation overview
FOUNDING MARKET · LAS VEGAS01
Discover the activation
02
Choose to participate
03
Complete the action
04
Unlock value
05
Return through the Platform
Built to show value
FROM LOGO
TO RELATIONSHIP.
The right partnership plan identifies what success should look like before the activation is designed.
01
Visibility
Where and how the brand appears across the guest journey.
02
Participation
The actions, visits and experiences audiences choose to complete.
03
Connection
How the activation creates useful contact, preference or relationship signals.
04
Continuation
How the brand remains relevant through content, rewards and the ADW LIVE Platform.
Who we build with
AMBITIOUS BRANDS.
LOCAL LEADERS.
CULTURAL FIT.
National + regional brandsLas Vegas business leadersFood + beverage partnersAutomotive + mobilityTechnology + telecomHealth + wellnessMedia partnersCommunity organizations
Start the conversation
WHAT WORLD
SHOULD YOUR
BRAND SHAPE?
Tell us what you want audiences to feel, do or remember. The ADW LIVE team will identify the strongest event, environment and participation pathway for your brand.
01 Share your objective02 Identify the right World03 Build the activation
Custom partnership proposals are developed after an initial fit conversation.