Cultural
Universe
ADW LIVE is a cultural movement connecting people through experiences that create belonging — four seasonal Takeover™ worlds and a growing ecosystem of ways to gather.
Every Season
Has Its Own Story
Each Takeover transforms our city with its own unique energy, colors, flavors and experiences. Different vibes, one community.
Explore All Seasons
Haunted
Takeover™
A celebration of Halloween culture that transforms the Galleria at Sunset festival lot into a haunted destination — immersive haunted photo worlds, costume competitions, after-dark glow experiences, food battles and local makers. Transforming a parking lot into a whole haunted world.
Gets you everything — food row, haunted market, main stage, Trunk-or-Treat and the Digital Quest. Kids 12 and under free with an adult.
VIP passes and competition entries available at checkout.
Everyone Has
A Place Here
We collaborate with local, regional and national brands — plus artists, creators and community organizations — to build experiences that reflect the heart of our city.
Meet Our Vendors
Local makers, artists, food trucks and small businesses are the heart of every Takeover. Shopping is part of the experience — not just booths.
Meet NOVA™
Your guide to everything ADW LIVE.
NOVA is the intelligent, welcoming voice of the ADW LIVE universe — designed to help you discover events, explore experiences, find vendors, access tickets, get personalized recommendations and stay connected year-round.
More than a chatbot, she's your digital companion inside every Takeover™ — planning your visit, navigating event zones, uncovering food and shopping, and finding the experiences that match your interests.
It's A Movement.
We don't just create experiences.
We create belonging.
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